The 4-Touch Sequence (Proven Timing):

Touch 1: 30 Days Before

Subject: You're confirmed for {{EventName}} - what's next

Hi {{firstName}},

You're all set for {{EventName}} on {{date}} at {{time}}.

Quick prep over the next month:
- Think about your biggest {{topic}} challenge
- Mark your calendar
- Share with colleagues who'd benefit

Access details: {{joinLink}}

One question: What's your #1 {{topic}} goal right now?

Hit reply - I might address it live.

Looking forward to seeing you there!

{{yourName}}

Touch 2: 7 Days Before

Subject: One week until {{EventName}} - agenda inside

Hi {{firstName}},

Just one week until {{EventName}}!

Here's what we're covering:
- {{outcome1}}
- {{outcome2}}
- {{outcome3}}
- Live Q&A with {{expertName}}

{{expertName}} will share the exact {{method}} that helped {{company}} achieve {{result}}.

Mark your calendar: {{date}} at {{time}}
Access: {{joinLink}}

See you next week!

{{yourName}}

Touch 3: 24 Hours Before

Subject: Tomorrow: {{EventName}} - final details

Hi {{firstName}},

Going live tomorrow!

🕒 {{time}}
🔗 {{joinLink}}
⏱️ {{duration}}

What {{expertName}} covers:
- {{outcome1}}
- {{outcome2}}
- Live Q&A

Pro tip: Join 5 minutes early to test connection.

See you tomorrow!

{{yourName}}

Touch 4: 1 Hour Before

Subject: LIVE in 60 minutes: {{EventName}}

Hi {{firstName}},

Starting in 1 hour!

🔗 {{joinLink}}

Last prep:
✓ Test connection now
✓ Grab something to drink
✓ Prepare questions

See you soon!

{{yourName}}

Email List Growth Strategy:

Beyond event attendance:

• Capture attendees for long-term nurturing
• Send value-driven content post-event
• Convert over time through relationship building
• Use events as email list growth vehicle

Post-Event Nurturing: