Mistake #1: Playing the Hope Game

What 95% do:

• Post about event once
• Wait for algorithm magic
• Blame "low engagement"

What works:

• 150+ targeted messages daily
• Hunt where your audience gathers
• Systematic outreach, not algorithmic luck

Examples of systematic hunting:

Target: Sales Development groups (24k+ members)
Message: "Hi {{firstName}}, noticed you're in {{groupName}}.
Quick question: struggling with {{commonPainPoint}}?
Running a session next week on exactly this..."

Target: Competitor event attendees
Message: "Hi {{firstName}}, saw you attended {{eventName}}.
I'm hosting something similar you might find valuable..."

Mistake #2: Robot-Sounding Invites

What fails:

• "Join us for valuable insights..."
• Generic event descriptions
• AI-generated copy