The Framework:

1. Reason for messaging (builds relevance)
2. Discovery question (qualifies interest)
3. Call to action (clear next step)
4. Social proof (reduces risk)

Template #1: The Discovery Opener

Hi {{firstName}},

Quick question: Are you facing challenges with {{specificPainPoint}}?

If yes, I'm running a session next week where {{expertName}} shares how {{similarCompany}} solved this exact problem.

Worth checking out?

Best,
{{yourName}}

Why it works:

• Under 50 words
• Opens with a question
• Specific social proof
• Easy yes/no decision

Template #2: The Authority Play

Hi {{firstName}},

I've helped {{number}} companies solve {{problem}}.

Running a deep-dive next week on the exact process.

Given your role at {{company}}, thought you'd find it valuable.

Should I save you a spot?

Why it works:

• Establishes credibility immediately